eCommerce Success: The Design importance of eCommerce


Above all, your site design builds credibility.

Did you know that 93% of consumers consider visual appearance to be the critical deciding factor when making a purchase?

Visual appearance here means your product images, advertisement, branding, and most of all, your website design.

The first thing people process when they look at your site is the design. Humans process visuals 60,000 times faster than text. That’s why we respond to images and videos so nicely.

From your logo down to the pictures you use, you need to have a consistent theme that looks appealing and signals trust. Aside from design, having multiple payment options is also an excellent way to connect with your visitors.

User Experience

User experience, or UX for short, is all about the usability of your website and the details.

Essentially, you want to make the navigation through your website as user-friendly as possible. The last thing you want is for a customer to go on your website and not know how to purchase or find what they wanted.

Being mobile-friendly is another essential part of the user experience. You need to make sure your website runs just as smoothly on mobile because that’s where most of your customers are. In 2020 alone, 70% of smartphone users have made a purchase online using their mobile device.

The most common issues in poor user experience include:

  • Unclear pricing.
  • Lack of trust when making a purchase.
  • Insufficient payment methods.
  • Site errors.
  • Unclear site navigation and more.

A lot of abandoned carts happen because of the above reasons. Of course, there’s not much you can do about visitors who leave for reasons outside your control (e.g. not being interested in your products), but for those who are just learning about your brand – UX matters.

Products Lists

Of course, your product listings are another critical part of your more extensive marketing and branding strategy.

As mentioned above – everything has to be consistent. It includes your product listing: the images, the fonts, the description and more.

Once you have your design ready, a compelling product description is the next best tactic for attracting and converting your customers. So, what goes in a product description exactly?

Well, depending on your niche, your approach to product description may vary. But for the most part, it’s the tone and the language that creates an impact on your customers.

Be unique, be memorable and have a solid copywriting call-to-action and your clients should be well on their way to making a purchase. How you write your description should also be consistent with your branding and depends on your buyer persona.

A lot of your product listing is all about knowing your target market. So, don’t be afraid to experiment and do A/B testing until you perfect your product page.

Loading Times

Often an overlooked part of your website design. Your website speed is also part of your more significant user experience design but is important enough to have its spot on the list.

Were you not convinced? 47% of consumers expect a web page to load in just under 2 seconds. And if this is not the case, they’ll abandon your site and look for another solution.

Page load speed has also become a ranking factor in Google’s algorithm and can even affect your ranking. Fast page load times are ideal, of course, but having interactive and rich content on your page is also essential.

Standing out from the Crowd

Finally, no matter how good your design is, if you want to leave a long-lasting impression on your customers – focus on standing out.

Many eCommerce sites pick a template and call it a day. While there’s nothing wrong with that, if you want to stand out from your competitors – you should strive for originality instead. eCommerce is a highly competitive field as-is, so even the slightest edge can help you drive sales.

Website layout branding down to your images, there is a lot of wiggle room to experiment with your design.

Learn how we build your website to stand out from the crowd